Evaluate Before You Even See the Page: Read the URL First
Continued
Magnifying Glass over a URL

2) What do you know about the sponsoring institution? 

Once you determine what type of organization is sponsoring the information, take a look at the name of the organization.  Sometimes it is helpful to do a little outside research about the institution, but you may already be aware.  Here are two examples (these aren't real URL's on the Web, but examples for us to evaluate on the URL written alone):

http://www.phillipmorris.com/smokingfacts.html                                http://www.communistparty.org/viewsoncapitalism.html

If you know something about either organization, you would know immediately you are not getting objective information.  Phillip Morris is a tobacco company that has a primary interest in selling cigarettes.  The Communist Party is a political party that is very critical of capitalism.  Before you even read the page, then, you will at least know you will get slanted information.

To find information on particular institutions, go to these reference resources:
 
.gov   
United States Government Manual 
 
United States Government Manual) .edu  College Source Online College Source Online
.org   
Encyclopedia of Associations
    Ref. Shelves: HS17 .G334
 
Associations on the Net
Encyclopedia of Associations .com LexisNexis Company Profiles LexisNexis Logo

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